Top 5 Marketing Plays

Here’s the list of the most popular Marketing Plays in the Marketing Playbook. Popularity is based on web visits to specific pages and traffic to the vendors referenced in these specific Play pages.

Large Format Direct Mail—Getting Your Direct Mail In Shape In A Very BIG WAY with Gargantuan Plastic Flat Mail

“With Do-Not-Call lists and anti-spam legislation, direct mail has been given a new lease on life. Here’s a great way to make your message stand out in the crowd.”

Web Site & Adwords Analytics—Tracking Web Visitor Traffic & Conversion is Critical to Your Site’s Success

“Let your interactive marketing feed on itself and get even greater ranking and more eyeballs coming to your site.”

Pipeline Management—Prospecting is a Numbers Game—Winners Know How to Count (and Forecast)

“It’s one thing to have a pipeline of opportunities. It’s quite another to be able to easily track opportunities without turning your sales team into overpaid secretaries. There’s a lot of technology out there that promises to keep it simple, but I found one is effective, easy and cheap. To me, it’s a sales gadget.”

Print-on-Demand Postcards—Personalized Postcards Engage Customers with a Real 1-to-1 Message

“Create a series of standardized postcards that can be easily addressed through AmazingMail’s online personalization system. This system allows you to send beautiful, full color, laminated, personalized postcards directly to your recipient through the U.S. mail.”

LinkedIn—Linking Who You Know into Trusted Business Relationships, New Business & Referrals

“The six degrees of separation theory has it that every actor and actress can be connected to actor Kevin Bacon in six steps or less. This theory has been put into action by LinkedIn. Backed by people like my fellow University of Illinois CS Alumnus, Marc Andreessen, and VCs Sequoia Capital and Greylock, LinkedIn now boasts an online database now approaching 10 million.”