Archives for the ‘Technology’ Category

Content Marketing 2011 – A Tidal Wave Prediction

2011: Year of Content ePublishing
It’s that time of year for predictions.

Here’s mine: all that terrific content we B2B marketers have been creating over the last few years is in for massive tidal wave. As we all fight for a sliver of mindshare, we’ve got to provide content where customers want it.

In 2011, the “where” is Rich Media e-Publications: ePUB and MOBI ebooks, PDF publications with rich interactivity, Flash publications.


Courtesy: The ePublishing Workflow Webinar, here are the compelling stats. Is your content ready?

Facts About Electronic Publishing Today

As more companies plan to release new eBook reading devices by the end of 2010, the electronic publication market continues to expand rapidly.

  • More than 3 million iPads have been sold between April and August 2010. After languishing for years as a largely untapped market, the release of the sleek, multi-function iPad finally convinced the mainstream market of the convenience, utility, and pleasurable reading experience of ebooks, e-magazines, and other electronic publications.
  • In the same time frame 4 million Kindles had been sold; Amazon boasts the Kindle as its most popular product.
  • Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books available for the Kindle.
  • The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet computer targeted at the Enterprise, but with plenty of power for the Small Office/Home Office and even consumer crowd. The PlayBook bests the iPad in many features, including full support for Flash-powered games and publications, multitasking (running multiple applications at once), a built-in video conferencing camera, and many other features.
  • In October Microsoft announced that tablet devices and e-readers running Microsoft Windows Mobile 7 will be available by Christmas 2010.
  • Magazines are going electronic. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following perodicals:
    • Wired Magazine
    • Sports Illustrated
    • Fortune Magazine
    • PEOPLE Magazine
    • Maxim
    • And dozens of others.
  • Newspapers are going digital. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following daily newspapers:
    • The Wall Street Journal
    • USA Today
    • The New York Times
    • Dayton Daily News
    • The Chinadaily
    • And more every week.
  • Catalogs are going digital. Consumers are carrying in their pockets and purses warehouses worth of product listings in the form of electronic catalogs deployed on the iPad, smart phones, and other mobile media. A few of the brands that have taken advantage of the media just since the iPad was released in April 2010 include:
    • Pottery Barn
    • Arhaus Furniture
    • SoundScreen
    • SkyMall
    • Ticket Master
    • And more almost daily.
  • 99.26% of all the computers, tablets, and mobile devices in the world can open Flash-based publications.
  • PDFs are still the number 1 type of rich content, interactive electronic publications.
  • There is a free PDF reader available for every computer operating system, tablet device, and smart phone.
  • Author Seth Godin, author of 12 worldwide bestselling books announced in 2010 that he has completely moved away from traditional printed book publishing. All of his future books will be published exclusively in electronic format.
  • Electronic publishing skills are in demand for new hires and contractors. A search of DesignJobsLive.com, Monster.com, and other regular employment and freelance job sites revealed more than 400 openings looking for skills related to electronic publishing layout, design for electronic publishing, or electronic publication project management (date of sample: September 28 2010).
  • According to the Association of American Publishers audio book sales for 2009 totaled $192 million, down 12.9% on the prior year. E-books overtook audiobooks in 2009 with sales reaching $313 million in 2009, up 176.6%.
  • A recent article in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a nonprofit digital library, are joining forces to create a one-stop Website for checking out e-books, including access to more than a million scanned public domain books and a catalog of thousands of contemporary e-book titles available at many public libraries.”

The Digital Publishing market is exploding, so it’s now more important than ever to learn how to create e-books, e-magazines, e-catalogs, and more. The ePublishing Workflow Webinar will give you the skills you need to stay relevant and on top of this second digital publishing revolution.


What do you think?

PS, if you’re attending the ePublishing webinar, Chuck Green has a $30 discount for his newsletter readers. That’s where I learned about the conference. You can subscribe to Chuck’s newsletter here.

Here’s what Chuck posted:

Interested in ePublishing?

I heard about this ePublishing Workflow Webinar from Pariah Burke–a colleague from the InDesign world and a fellow graphic design fanatic. It looked interesting to me so I thought I’d mention it (I have no association with the program and I am not being compensated for the plug). If you sign up, use the discount code “4ChucksFriends” and they’ll give you a $30 discount. If you decide to participate, I’d love to hear your impressions…

http://epubworkflow.eventbrite.com/kreatable.com


 |