|Synopsis:||Making Q4 revenue targets w/ PR|
|Resource:||(1)Press Release checklist|
|(2)PRNewswire $100 promocode|
56 business days to Q4
Translation: The final push to hit quota.
Having done this for 25+ years, hitting my YE/Q4 numbers comes down to ONE (1) thing:
→ How well I get the word out to people I DON’T KNOW
Why? Because winning ONE new customer can deliver the incremental revenue to put me over the top. I already know what’s in my current pipeline… What I need are *new* opportunities.
But if new deals aren’t in the hopper by September 30, it’s unlikely they’ll close in Q4.
PR is not the only weapon (it’s the first one)
There are a lot of ways to get the word out:
- Social media
- Direct mail
- Word of mouth
- Press releases (PR)
I like PR because it gets my story out to a whole new audience: People I don’t know.
Then, I repurpose my Press Release as content for my emails, blog posts, direct mail and social media — for the people I do know. Great for passalong/referrals, too.
Just the process of boiling my message down to ~600 words is valuable.
Plus, it lets me say THANKS to a client when I feature them in the release. (recent example: http://www.marketing-playbook.com/press/FreeSEOScorecard.html)
One of my most popular downloads is my 16-step procedure/checklist for Press Releases.
Why? Probably because SEO and Press Releases go hand-in-hand.
- What you must do BEFORE writing
- How to write an effective release
- What you must do AFTER writing
- 10 great example press releases
- PR teleseminar (mp3) from my marketing workshop
- $100 promocode (25% off) PRNewswire’s national, Tier-1 wire service (valid for the next 12-months)