Archives for the ‘PR’ Category

Using PR to achieve Q4 revenue goals?

Synopsis:	Making Q4 revenue targets w/ PR
Resource:	(1)Press Release checklist
	(2)PRNewswire $100 promocode
Link:	http://www.pressreleasechecklist.com

56 business days to Q4

Translation: The final push to hit quota.

Having done this for 25+ years, hitting my YE/Q4 numbers comes down to ONE (1) thing:

→ How well I get the word out to people I DON’T KNOW

Why? Because winning ONE new customer can deliver the incremental revenue to put me over the top. I already know what’s in my current pipeline… What I need are *new* opportunities.

But if new deals aren’t in the hopper by September 30, it’s unlikely they’ll close in Q4.

PR is not the only weapon (it’s the first one)

There are a lot of ways to get the word out:

Social media
email
Articles
Direct mail
Word of mouth
Press releases (PR)

I like PR because it gets my story out to a whole new audience: People I don’t know.

Then, I repurpose my Press Release as content for my emails, blog posts, direct mail and social media — for the people I do know. Great for passalong/referrals, too.

Just the process of boiling my message down to ~600 words is valuable.

Plus, it lets me say THANKS to a client when I feature them in the release. (recent example: http://www.marketing-playbook.com/press/FreeSEOScorecard.html)