Archives for the ‘Copywriting’ Category

Is there anything better than a white paper for building credibility and SEO?

Establishing Credibility & SEO with a Published Book
by Jan. 2012
Roger Parker interviews John Fox
Thurs Oct. 27: 1p ET and 7p ET
Call-in details at:

There are about 50 work days left in 2011…

What’s one thing you can do today to generate leads for your sales team in January?

We all know lead volume and lead quality boils down to having relevant content that converts online (and offline).

But what are your choices?

White papers, blogging, autoresponders, webinars, newsletters, ebooks, reports, manifestos… There are lots of content marketing options.

But the best one I’ve discovered is an endorsed, published book that lets you control the content distribution. For about the same cost as a decent white paper you can:

  • Sell it on Amazon (print and Kindle) – perceived value + world-wide distribution
  • Offer as an incentive for attending a webinar (PDF download)
  • Viralize the book by letting Channel Partners co-brand your book
  • Give away at tradeshows & conferences (and autograph your book!)

…and afterwords, you can convert individual chapters of your book into:

  • Blog articles
  • Autoresponders
  • Podcasts
  • Mini-presentations on YouTube
  • Webinars

Basically, your book becomes your editorial calendar for 2012.

If you agree there’s merit to an endorsed, published book, you’ll want to attend my webinar, Thursday, Oct. 27th.

Roger Parker (the “32 million dollar” author and book author coach) will interview me as we both discuss the important role books now play as the most effective content marketing tool in a marketer’s arsenal.

For your convenience, there are two sessions: 1p ET and 7p ET.

Join us. Bring a colleague. Get call-in details and register at

PS, to jumpstart your creative juices, all attendees will receive a copy of my book, 99 Questions to Jump Start Your Partner Channel Brain: