Welcome to Marketing-Playbook
The Definitive Guide to B2B Marketing

Let me help you discover how to leverage the most effective online and offline B2B marketing strategies for your Sales Team.


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  • Strategy:

    Newsletter

    Company and Customer Newsletters—
    A Surprising Source of New Leads and Referrals

    Best Used For…

    Reminding your Current Customers what you’re doing for other clients, announcing new products and services, sharing your point of view and providing important ideas and tips to your clients to improve their businesses.

    Strategy

    Printed newsletters keep your customers informed while soft-selling your brand. Content-rich, well executed newsletters, especially those that include customer success stories, have 4X the readership and a greater perception of credibility than traditional ads. This Marketing Strategy provides a framework for making newsletters a valuable weapon in your marketing arsenal.

    Welcome to the Marketing-Playbook

    The Definitive Guide to B2B Marketing

    Access to the in-depth details of this Marketing Strategy:

    Company and Customer Newsletters—
    A Surprising Source of New Leads and Referrals

    is members-only

    Unpredictable revenue? Blame Google

    Free Report (PDF)

    Want to learn how to put this Marketing Strategy into Action for your Sales Team?

    If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.

    The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

    There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

    Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!

     

    or

    “This incredibly appealing ‘how-to’ book dissects marketing practices into easy-to-understand strategies that any business owner, marketing manager or entrepreneur should find valuable.”

    —Ben McConnell
    Co-author, Creating Customer Evangelists