Welcome to Marketing-Playbook
The Definitive Guide to B2B Marketing

Let me help you discover how to leverage the most effective online and offline B2B marketing strategies for your Sales Team.


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  • Strategy:

    Logo Apparel

    Logo Embroidered Apparel for B2B Customers—
    A Powerful Marketing Endorsement of Your Brand

    Logo wear
    Best Used For…

    Deepening your relationship with Current Customers and for creating a uniform look among your staff, especially at industry and corporate events. Logo apparel, when done properly with high-quality clothing, creates a powerful, team-like atmosphere.

    Strategy

    It’s a real compliment when your employees and customers want to wear your logo on their clothing. Take advantage of the free advertising. Plus, many vendors, like the one we use exclusively (see Advice, Resources & Vendor Rolodex, below, for contact information) allow you to easily create a private web site where your marketing partners, distributors and employees can go to shop for logoed apparel (shirts, hats, jackets) and place their orders without bothering your staff. In fact, the vendor we use provides a rev-share on orders, so your site can actually become a mini-profit center.

    Welcome to the Marketing-Playbook

    The Definitive Guide to B2B Marketing

    Access to the in-depth details of this Marketing Strategy:

    Logo Embroidered Apparel for B2B Customers—
    A Powerful Marketing Endorsement of Your Brand

    is members-only

    Unpredictable revenue? Blame Google

    Free Report (PDF)

    Want to learn how to put this Marketing Strategy into Action for your Sales Team?

    If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.

    The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

    There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

    Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!

     

    or

    “Usually the people in marketing are from Mars and sales folks are from Venus. Finally, a book that finds the common language for both sides. Each page is a quick way to get key activities started especially on limited time and budget.”

    —Barry Moltz
    Speaker and Author,
    The Truth About Starting and Growing Your Business