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The B2B Marketing Director’s Definitive Guide

Let me help you discover how to leverage the most effective online and offline B2B marketing strategies for your Sales Team.

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  • Strategy:

    Customer Testimonials

    Endorsements From Customer Evangelists—
    Client Testimonials Reduce Perceived Risk

    Best Used For…

    Adding fuel to the fire for your sales efforts. Endorsements—often called Word-of-Mouth-Marketing (WOMM)— may be the very best (and often, the only) form of marketing.


    Harnessing your customer’s good will by way of a testimonial letter generates power inside your company (they literally bring you new business without asking) and outside your company (industry buzz).

    Welcome to the Marketing-Playbook

    The Definitive Guide to B2B Marketing

    Access to the in-depth details of this Marketing Strategy:

    Endorsements From Customer Evangelists—
    Client Testimonials Reduce Perceived Risk

    is members-only

    Unpredictable revenue? Blame Google

    Free Report (PDF)

    Want to learn how to put this Marketing Strategy into Action for your Sales Team?

    If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.

    The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

    There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

    Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!



    “The Marketing Playbook provides a well-thought-out, accessible cookbook of marketing ideas that can help marketers understand and implement promotion strategies with members of their sales team.”

    —Dr. Ralph F. Wilson
    Editor, Web Marketing Today

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