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Photographer and Illustrator Credits
My sincere thanks to the photographers and illustrators who made these pages come alive. If you happen to contact them, please mention my name and The Marketing-Playbook site. And be sure to take a look at their portfolios.
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Image
Play Page Title
Photographer/Artist Portfolio
Agency
All Pages—The foundational graphic elements throughout the book were created by Aaron Ashley
Focus Groups—The “Buzz” Litmus-Test for Answering—“Will Anyone Buy This?”
Action-Oriented Copywriting—All Decisions are Emotional: Trigger Reader Response With Emotional, Calls-to-Action in Your Marketing Materials
Focused Copywriting—Bring Real Focus to Your Offer—When There’s No Pain, There’s No Gain
Elevator Signage—A Real Elevator Pitch—Reaching Customers Who Work In Tall Shiny Buildings
Elevator Signage—A Real Elevator Pitch—Reaching Customers Who Work In Tall Shiny Buildings
Printing—When You Take Your Project to a Printer, Reducing Slack Time is Money in the Bank
Mail Management - Lettershop—Miserly Mailing Management: How To Get The Most Out Of Your
Direct Mail Budget
Fax Database—Faxing—It’s Déjà Vu All Over Again. How To Use The Fax Machine As An Outreach Tool
Fax Database—Faxing—It’s Déjà Vu All Over Again. How To Use The Fax Machine As An Outreach Tool
Voicemail Jailbreak—Breaking Through Voicemail Jail
Video News Release—Packaged Marketing for the 10 o’Clock News
Outdoor Billboard Advertising—Literally, Getting Your Message
“Out There”
Motivational Gift Cards—An Exchange of Value—To Get Something You Have To Give Something
Tradeshow Live Entertainment—You’re At The Feeding Ground—Now You Have To Get The Fish
Into The Barrel
Radio Advertisement—Your Prospects Don’t Live In The Office—Putting Your Message Out Where
They Are
Direct Response TV—Direct Response TV Advertising—Infomercials Connect You With People
Ready to Buy
OS25 CD
Signage—Clear Up The Confusion—Signs Tell Customers What They Should Know & Do
Signage—Clear Up The Confusion—Signs Tell Customers What They Should Know & Do
Signage—Clear Up The Confusion—Signs Tell Customers What They Should Know & Do
Signage—Clear Up The Confusion—Signs Tell Customers What They Should Know & Do
Co-op Marketing Rules—Who Does What When—Defining The Key Points Of Your Co-op Program
Public Speaking—Speaking from Your Heart Lets You Stand Out
Corporate PowerPoint Presentation—Grab Your Customer’s Attention While Avoiding
Really Bad PowerPoint
Corporate PowerPoint Presentation—Grab Your Customer’s Attention While Avoiding
Really Bad PowerPoint
Lead Qualification—3rd Party Appointment Makers
Proposal Binding Options—Presentation Value: It’s All in the Wrapper
Proposal Binding Options—Presentation Value: It’s All in the Wrapper
Proposal Binding Options—Presentation Value: It’s All in the Wrapper
Proposal Binding Options—Presentation Value: It’s All in the Wrapper
Answering Services—Setting The Right Tone From The Start: Replacing Technology With People
Your Own Book—Publishing Your Own Book—It’s The Ultimate Corporate Brochure
Photography—Hire Your Own Photographer—Custom Photography Sets You Apart
Photography—Hire Your Own Photographer—Custom Photography Sets You Apart
Photography—Hire Your Own Photographer—Custom Photography Sets You Apart
Photography—Hire Your Own Photographer—Custom Photography Sets You Apart
Database Marketing—21st Century Marketing Is As Simple As STP—Segmentation, Targeting, Positioning
Message on Hold—When You Can’t Take The Call—Let Your Phone System Sell For You
Tradeshow Follow-Up—Moving Suspects and Prospects through the Funnel
Party & Event—Creating Long-Term Customers—Putting the Platinum Rule Into Action
Party & Event—Creating Long-Term Customers—Putting the Platinum Rule Into Action
Party & Event—Creating Long-Term Customers—Putting the Platinum Rule Into Action
Party & Event—Creating Long-Term Customers—Putting the Platinum Rule Into Action
Product Packaging—Product Packaging Shows Tangible Value And Carries Your Brand Into Your Customer’s Office
Being Purpose Driven—Your Search for Significance Ends Here
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
5 Day Mini-Course—5 Days to Selling Smarter by Putting Marketing to Work for You
