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Trademark Registration Process for Protecting
Company and Product Names, Taglines and Logo
Getting that important circle-R (®) added behind your company or product name, your tagline or your logo. Anyone who has a “mark” they want to protect can and should do it. Here’s how.
Strategy
Registering your mark not only protects you from someone stepping on your good name, it is universally seen as a mark of permanence. It’s your brand for goodness sake! People just take you more seriously when they see a ®. In the United States, companies receive common law rights when they begin a business, which extend to the area of operation. However, federal registration gives notice across the country.
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Trademark Registration Process for Protecting
Company and Product Names, Taglines and Logo
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—Doug Hall
Eureka! Ranch CEO,
Judge on ABC TV’s AMERICAN INVENTOR
