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Logo Design For B2B Products & Services—
The 7-Step—Accelerated—Logo Process
Directing your designers so you get a logo design sufficient for all the rest of your marketing and creative projects. Even if it’s your neighbor down the street who’s giving you a hand or Leo Burnett’s top creative talent, there’s a simple process to follow. Here’s mine.
Strategy
Create a visual symbol for your company that you can use for all of your marketing projects (e.g., corporate I.D., tradeshow banners and signs, sell sheets, web site). If you’re lucky, your logo may even help your customers remember you.
Welcome to the Marketing-Playbook
The Definitive Guide to B2B Marketing
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Logo Design For B2B Products & Services—
The 7-Step—Accelerated—Logo Process
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Editor, Business Pundit.com
