Glossary-Index of B2B Marketing Terminology

Tchotchke —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z

Tchotchke

Tchotchke, chachka, premiums or advertising specialties are promotional items, usually three dimensional, used by a company to promote a product, service, brand, idea, organization or other element. Such items are frequently used in promotional direct mail campaigns, as giveaways at tradeshows and sales meetings, for customers, and many other uses. Premium items carry the company name, symbol, brand, trademark or other identity, and must be used correctly.
Marketing Strategies: Dimensional Direct Mail, Promotional Logo Merchandise, Logo Apparel