Glossary-Index of B2B Marketing Terminology

STP —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
SA SB SE SI SM SP ST SU

STP

Segmentation, Targeting, Positioning. Replaced the old-school notion of the 4 P’s (Place, Promotion, Product, Price) which was useful only for consumer marketing. STP is the new way of dividing and conquering B2B markets.
Marketing Strategy: Database Marketing