STP —
Definition of B2B Marketing and Sales Terminology
Go to the Glossary index page
# 3
A B C D E F G H I J K L M N O P Q R S T U V W Z

STP

Segmentation, Targeting, Positioning. Replaced the old-school notion of the 4 P’s (Place, Promotion, Product, Price) which was useful only for consumer marketing. STP is the new way of dividing and conquering B2B markets.
Marketing Strategy: Database Marketing