Glossary-Index of B2B Marketing Terminology

Relational Capital —
Definition of B2B Marketing and Sales Terminology
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Relational Capital

The cumulative trust, experience, and knowledge that forms the core of the relationship between businesses and their customers. Relational capital keeps customers from abandoning a commercial relationship.
Synonym: Relationship Capital
Source: http://www.washingtonspeakers.co…apital.1002.pdf