Registered Trademark —
Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
Registered Trademark
A trademark that has been granted Registration status by the Patent and Trademark Office.
When registered, the symbol ® should be used, and is usually placed on the right shoulder of the word in superscript.
The ® mark is used for both services and products. So, even though you may have used (TM) for marking your products and (SM) for marking your services, both use the same ®. For example, in my case, “Venture Marketing”, “VM” and “Marketing Playbook” are registered trademarks of Eagle Cross, Inc. d/b/a Venture Marketing (the legal name of my business and my doing-business-as designation).
Marketing Strategy: Trademark Registration Process
When registered, the symbol ® should be used, and is usually placed on the right shoulder of the word in superscript.
The ® mark is used for both services and products. So, even though you may have used (TM) for marking your products and (SM) for marking your services, both use the same ®. For example, in my case, “Venture Marketing”, “VM” and “Marketing Playbook” are registered trademarks of Eagle Cross, Inc. d/b/a Venture Marketing (the legal name of my business and my doing-business-as designation).
Marketing Strategy: Trademark Registration Process
