Glossary-Index of B2B Marketing Terminology

Media Kit —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z

Media Kit

This is the sales kit from a publication sent to potential advertisers. It describes the publication, its readers, the advertising rates. It always includes the editorial calendar for the coming year, which provides you with a bit of a roadmap of what kinds of topics the publication covers. Most publications are audited, and if they are, the audit statement will also be included.

Marketing Strategy: Media List