Glossary-Index of B2B Marketing Terminology

Marcom —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z

Marcom

Marketing-Communications. The staff who do the everyday Marketing tasks which may include proposals, maintaining your web site, putting out press releases, setting up tradeshows, designing direct mail, etc. These people report to a director-level or C-level person responsible for Marketing, Sales and Marketing, or Sales. Some or all of this work may be outsourced to an advertising, Marketing or PR agency.