Glossary-Index of B2B Marketing Terminology

IRR —
Definition of B2B Marketing and Sales Terminology
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IRR

abbr. Internal Rate of Return
Internal Rate of Return or IRR is often used in capital budgeting, it's the interest rate that makes net present value of all cash flow equal zero. Essentially, IRR is the return that a company would earn if they expanded or invested in themselves, rather than investing that money abroad.