Hitbolding —
Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
Hitbolding
First coined by Enquiro Search Solutions, hitbolding is the automatic bolding of keywords in search results by search engines. For example, one of the search results when googling: B2B Marketing Terminology :will be a link to this page, with the terms, B2B Marketing Terminology, bolded. Try it out and see for yourself.
What’s important is that this bolding calls attention to your natural (AND PAID) search results listings. And, according to Enquiro, you score a bonus when the last word in your page title (i.e., the actual HTML meta tag title) matches one of the search terms.
What’s important is that this bolding calls attention to your natural (AND PAID) search results listings. And, according to Enquiro, you score a bonus when the last word in your page title (i.e., the actual HTML meta tag title) matches one of the search terms.
Source: http://www.enquiro.com
