Glossary-Index of B2B Marketing Terminology

Direct Marketing —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
DE DI DP DR DU

Direct Marketing

The sale of a product or service by the advertiser directly to the buyer without the use of a retail outlet. It is an action taken by the advertiser.
See also: Direct Response
Source: Or Your Money Back, by Alan Eichoff. Crown Publishers, Inc. 1982.