Demographics

Descriptive data describing the makeup of a given customer or prospect base, and includes information such as age range, gender, education levels, title, zip code, company size and number of employees.
Demographics are identifiable, measurable characteristics of your best customers and form the basis of your customer profile. Demographics act like a filter. They are your first line of defense. Only the leads matching your criteria get through.
Marketing Strategies: Key Messaging Workplan, Media Buy/Advertising Placement Presentation