Glossary-Index of B2B Marketing Terminology

Co-operative marketing —
Definition of B2B Marketing and Sales Terminology
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Co-operative marketing

A relationship between a supplier and its channel partners (resellers, distributor, VARs) where the cost of advertising and marketing are shared between the parties. Most co-op marketing programs allocate 2-3% of a reseller's past purchases to a fund in which a reseller may draw upon to pay for the costs of conducting a supplier-approved marketing campaign.
Synonym: Co-op marketing, Coop marketing, Co-op advertising, Coop advertising