Glossary-Index of B2B Marketing Terminology

Co-branding —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
C5 CA CD CH CM CO CP CR CS CT CU

Co-branding

Branding in partnership with two or more companies in an effort to effectively market and sell a single product line jointly.
Source: http://www.channelmanagement.com