Business Developers

"Selling into new markets and initiating new business partnerships outside the normal, established markets and industries currently pursued by Reps and targeted by Marketing. Think of it this way...Marketing shines a light on the path where Sales Reps are supposed to go (okay, that's how it's supposed to work in a perfect world). Business Development, on the other hand, operates outside the "light" of Marketing. They are tasked with opening new markets, establishing relationships with Partners, and in general, finding new sources of revenue. They are sales people who require (and actually, thrive on) little direction or support from the "mothership."