Glossary-Index of B2B Marketing Terminology

Bushism —
Definition of B2B Marketing and Sales Terminology
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Bushism

Unintentionally making up words by juxtaposing existing, commonly-accepted business terms, which may actually sound like proper English, but is not. For example, when a sales rep misses his sales forecast by more than 20%, when asked how could such an error be made, he replied with a Bushism, “I totally misoverestimated ACME’s demand.”