Boilerplate —
Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
Boilerplate
A short description of your company for editorial use.
A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!
Marketing Strategies: How to Write a PR News Release, Key Messaging Workplan, PR Corporate Backgrounder, Feature News Stories
A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!
Marketing Strategies: How to Write a PR News Release, Key Messaging Workplan, PR Corporate Backgrounder, Feature News Stories
