Barney Speak

Remember Barney, the adorable, friendly dinosaur who taught you (or in my case, my children) a sweet tune, “I love you. You love me. We’re one big, happy family…” Well, there are sales people out there who sound just like that. They take customers out for lunch, treat them really nice, but never get the order because they aren't quite able to bring the discussion to a conclusion and ink the order. Meanwhile, some barracuda out there, snatches the deal right out from under their nose.

Marketing Strategy: White Paper