Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
Web conference
An online learning event or meeting of participants from disparate geographic locations with communication taking place via text, audio, video, or electronic whiteboard. They are often More…
Webcast
A digitized streaming broadcast of a video on the internet.
White Paper
A technical document published by the seller, which explains a certain technology in order to educate consumers. The terminology used may be somewhat technical, but the goal of a white More…
Whitelist
"A whitelist is the opposite of a blacklist. Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver e-mail despite blocking More…
WYSIWYG
What You See Is What You Get (pronounced “wizzy wig”), a WYSIWYG program allows designers to see text and graphics on screen exactly as they will appear when printed out or More…