Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
UP US
Up-Sell
The process of selling more expensively priced products and services to customers, which can create a sense of ill will if customer interprets it as a bait-and-switch. See also: More…
Upload
To send a file from one computer or server to another.
US1
When you select PRNewswire’s US1 distribution list, you’re distributing your news release directly into the newsrooms of more than 4,200 news organizations and 3,000 web sites More…
USP
(Unique Selling Proposition) Any benefit (or set of benefits) the distinguishes a company’s product and service offering from its competitors (or substitutes).