Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
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Saddle-stitching
A method of binding where the pages of your catalog are stapled down the spine. You’ll see this binding in pamphlets, booklets and magazines. Marketing Strategy: Product Catalogs More…
Sales Collateral
Printed and electronic (PDF) sales support materials such as advertisements, direct mail, brochures, posters, PowerPoint presentations, etc. Synonym: Collateral, Leave-behinds, flyers
Sales Coverage Model
First used in his book, “The Fundamentals of Business to Business Sales and Marketing,” John Coe discusses his 5-step process that integrates the tools and techniques of direct More…
Sales Funnel
An illustration of the Sales process showing a large number of (unqualified) Suspects entering the Funnel, being filtered out in subsequent levels or stages, and a smaller number of More…
Sales People
See also: Reps