Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
SA SB SE SI SM SP ST SU
Spam
Spam is unsolicited e-mail also known as junk mail or UCE (Unsolicited Commercial e-mail.) By sending e-mail to only to those who have requested to receive it, you are following accepted More…
Spider
A search engine spider is a program that crawls the Web, visiting Web pages to collect information to add to or update a search engine’s index. The major search engines on the Web all More…
SPIFF
(Special Performance Incentive for Field Force) SPIFF’s are, for all intents and purposes, ad hoc, short-term incentive programs used to focus the attention of sales reps. Often, More…