R —
Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
- R Symbol
- The ® symbol is to be used with a U.S.A. Registered Trademark. Marketing Strategy: Trademark Registration Process See also: Registered Trademark
- Raster Graphic
- A computer image made up of a collection of dots. Can become ragged or otherwise distorted when the image is enlarged or shrunk. See also: Vector Graphic
- Reach
- A measurement of an ad’s exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More…
- Registered Trademark
- A trademark that has been granted Registration status by the Patent and Trademark Office. When registered, the symbol ® should be used, and is usually placed on the right shoulder More…
- Relational Capital
- The cumulative trust, experience, and knowledge that forms the core of the relationship between businesses and their customers. Relational capital keeps customers from abandoning a More…
