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Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
- Reach
- A measurement of an ad’s exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More…
- Registered Trademark
- A trademark that has been granted Registration status by the Patent and Trademark Office. When registered, the symbol ® should be used, and is usually placed on the right shoulder More…
- Relational Capital
- The cumulative trust, experience, and knowledge that forms the core of the relationship between businesses and their customers. Relational capital keeps customers from abandoning a More…
- Relationship Capital
- See also: Relational Capital
- Remarketing
- Remarketing allows Google AdWords/AdSense advertisers to target people who previously visited their website (most of which did NOT make a purchase) with additional and more specific ads as More…
