Glossary-Index of B2B Marketing Terminology
- P&DC
- Processing and Distribution Center, these are the major postal hubs in the U.S. Marketing Strategy: Postal Mailing Management
- Paid Search Results
- The listing of paid search results matching the terms entered in a search engines entry box and appearing on the right side of the search results page. The ranking of the paid More…
- Pantone®
- Colors created using the Pantone Matching System® (PMS). Pantone, Inc. is the world-renowned authority on color and provider of color systems and leading technology for the selection More…
- Participating
- The act of getting involved. Real company and organization leaders do this. They are men and women of action. Marketing Strategy: Teambuilding
- Pay-for-Play
- A popular way for contract PR professionals to be compensated for their efforts. In a Pay-for-Play arrangement, the PR person is paid only when an article appears featuring the company or More…