Glossary-Index of B2B Marketing Terminology
- POD
- (Print-on-Demand) A type of printing where direct mail and other marketing collateral are printed on-demand, i.e., one at a time. Compared to traditional offset printing with high volume More…
- Point of Sale
- POS is a generic term used to describe all information that is recorded at the time a product is sold, and it typically includes the location of the sale, price point, SKU, etc. Synonym: More…
- Portal
- A public or private web site that offers resources and services, such as forums, search engines, exclusive content, and links to other relevant information and documents. Marketing More…