Pay-for-Play —
Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
| selected terms: 6 | page 1 of 2 |
- Paid Search Results
- The listing of paid search results matching the terms entered in a search engine’s entry box and appearing on the right side of the search results page. The ranking of the paid listings More…
- Pantone®
- Colors created using the Pantone Matching System® (PMS). Pantone, Inc. is the world-renowned authority on color and provider of color systems and leading technology for the selection More…
- Participating
- The act of getting involved. Real company and organization leaders do this. They are men and women of action. Marketing Strategy: Teambuilding
- Partner Channel
- In most cases, a business has two channels of distribution between itself and its customers. The first is the direct channel, controlled by the company's sales representatives and its More…
- Pay-for-Play
- A popular way for contract PR professionals to be compensated for their efforts. In a Pay-for-Play arrangement, the PR person is paid only when an article appears featuring the company or More…
| Dictionary - Glossary |
