Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
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Paid Search Results
The listing of paid search results matching the terms entered in a search engine’s entry box and appearing on the right side of the search results page. The ranking of the paid listings More…
Pantone®
Colors created using the Pantone Matching System® (PMS). Pantone, Inc. is the world-renowned authority on color and provider of color systems and leading technology for the selection More…
Participating
The act of getting involved. Real company and organization leaders do this. They are men and women of action. Marketing Strategy: Teambuilding
Pay-for-Play
A popular way for contract PR professionals to be compensated for their efforts. In a Pay-for-Play arrangement, the PR person is paid only when an article appears featuring the company or More…