Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
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Layout
The way in which graphics and typographic elements are placed on a page.
LBO
(Leveraged Buy-out) Leveraged Buy-out or LBO is an acquisition of a business using mostly debt and a small amount of equity. The debt is secured by the assets of the business. In LBO, the More…
Lead
See also: Sales Lead
Leading
See also: line spacing
Letter Spacing
The amount of space that separates letters in a word. Most desktop applications, such as Word or PowerPoint provide ways to scrunch words together for visual appeal or to fit a phrase into More…