Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
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Localization
The tailoring of an offering to meet the specific needs of a geographic area, product, or target audience.
Loyalty Marketing
See also: Loyalty Program
Loyalty Program
Programs and campaigns aimed specifically at a company's most valued (or frequent) customers. Most loyalty programs take the form of a recurring discount or point program whereby More…