Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
ID IL IN IR
Incentive Marketing
A program designed to incent specific behavior to achieve desired results. Incentive programs are typically used to motivate employees, customers, sales reps, resellers, etc. Incentive More…
InDesign
The new challenger to Quark XPress for page layout tools. Now available for both Macintosh and Windows. InDesign is made by Adobe. Marketing Strategies: Business Cards, Print Advertising More…
Intellectual Property
An idea, invention, formula, literary work, presentation, or other knowledge asset owned by an organization or individual. Intellectual property can be protected by patents, trademarks, More…