Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
C5 CA CD CH CM CO CP CR CS CT CU
CASS Certified
(Coding Accuracy Support System) Having your mailings CASS Certified proves the accuracy of its addressing and is the first step on the way to receiving postage discounts. Marketing More…
CD browser
The program that runs when you pop in a CD on your computer. Visually, the browser operates similar to Internet Explorer, but customized to the content on the CD. Marketing Strategy: More…
Chachka
See also: Tchotchke
Channel
Anyone or firm who sells your products and services on your behalf. Includes: Direct, Reseller, Distributor, Dealer, Partner, Manufacturer's Representative, OEM/Private Label and More…
Channel Marketing
Channel Marketing describes marketing strategies, educational resources and campaigns which target a company's resellers, system integrators, VARs, independent software vendors, More…