Glossary-Index of B2B Marketing Terminology

C —
Definition of B2B Marketing and Sales Terminology
Go to the Glossary index page
# 3
A B C D E F G H I J K L M N O P Q R S T U V W Z
C5 CA CD CH CM CO CP CR CS CT CU
CTR
(Click Through Rate) The rate of web ads clicked on to total ads displayed. A typical CTR is 0.5 percent (1 in 200). The click-thru ratio of an advertising creative is one measure of its More…