Glossary-Index of B2B Marketing Terminology

C —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
C5 CA CD CH CM CO CP CR CS CT CU
CPC
(Cost Per Click) A measure of response to an online ad campaign (e.g., Google Adwords) expressed as the average cost you’re paying each time someone clicks on your ad. Marketing More…
CPM
(Cost Per Thousand (The “M” is from the Latin root, mille, which means 1,000. That’s why “M” is the Roman numeral for 1,000)) Cost per Thousand, a metric for the More…