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Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
- Co-branding
- Branding in partnership with two or more companies in an effort to effectively market and sell a single product line jointly. =http://www.channelmanagement.com
- Co-marketing
- A partnership between two or more companies in which both companies jointly market each other's products. =http://www.channelmanagement.com
- Co-operative marketing
- A relationship between a supplier and its channel partners (resellers, distributor, VARs) where the cost of advertising and marketing are shared between the parties. Most co-op marketing More…
- Collateral
- Printed sales support materials such as advertisements, direct mail, brochures, posters, etc. See also: Sales Collateral
- Column Fodder
- Ever heard of “canon fodder?” Column Fodder is similar, except the fodder in this case is the sales rep’s time. In the course of large procurement contracts, many More…
