Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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Chachka
See also: Tchotchke
Channel
Anyone or firm who sells your products and services on your behalf. Includes: Direct, Reseller, Distributor, Dealer, Partner, Manufacturer's Representative, OEM/Private Label and More…
Channel Marketing
Channel Marketing describes marketing strategies, educational resources and campaigns which target a company's resellers, system integrators, VARs, independent software vendors, More…
Channel Partner
A generic [euphemistic] term used to describe a company with whom a manufacturer partners to market and sell the manufacturer's products and/or services. A channel partner might be a More…
Channels of Distribution
The ways in which products are sold to the ultimate user/buyer. Includes retail, direct, Value-Added Reseller, etc. Marketing Strategy: B2B Incentive and Motivation Programs