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Definition of B2B Marketing and Sales Terminology
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selected terms: 27
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B-roll
Supplemental video (cf. A-roll). In VNR, B-roll material, it's the backup material. Marketing Strategy: Video News Release VNR See also: A-Roll
B2B
[Sometimes written as B-to-B] My definition: If there is perceived risk involved in the purchase decision—and the decision involves more than one person—you’re a B2B marketer. More…
B2C
[Sometimes written as B-to-C] Business-to-Consumer selling. See also: B2B
Backlink
All links that point towards a web page, also known as inbound links, and are a major factor in determining a sites relevancy and rank. The greater the number of hyperlinks (preferably, More…
Banner ad
A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales. A More…
 
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 Dictionary - Glossary