Glossary-Index of B2B Marketing Terminology

B —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
B- B2 BA BI BL BM BO BR BU
B-roll
Supplemental video (cf. A-roll). In VNR, B-roll material, it's the backup material. Marketing Strategy: Video News Release VNR See also: A-Roll
B2B
[Sometimes written as B-to-B] My definition: If there is perceived risk involved in the purchase decision—and the decision involves more than one person—you’re a B2B marketer. More…
B2C
[Sometimes written as B-to-C] Business-to-Consumer selling. See also: B2B
Banner ad
A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales. A More…
BANT
(Budget, Authority, Need, Timeline) See also: Prospect