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Definition of B2B Marketing and Sales Terminology
Definition of B2B Marketing and Sales Terminology
- Brand
- The sum total of the value derived from the use and relationship of a product or service by the buyer. For example, consumers derive value from the Apple brand beyond a particular More…
- Branding
- The activities and strategies the go into the development and protection of a brand. While most marketers tend to view branding as a marketing exercise, branding is something that touches More…
- Breadcrumbs
- A visible navigation scheme to show a visitor the levels in which they have navigated within a particular topic, listed in order with degrees of narrowing. For example: Marketing-> B2B More…
- Brochureware
- A type of web site that mirrors a typical marketing brochure, but rather than printed, the pages are published as the company’s only web site content. While the actual content of these More…
