Glossary-Index of B2B Marketing Terminology

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Definition of B2B Marketing and Sales Terminology
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Boilerplate
A short description of your company for editorial use. A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The More…
Bot
A program that internet search engines run to index all the content it can find on websites all over the world. Bots have names to indicate to webmasters that they have come to their More…
Bounce Rate
The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. If someone comes to your site, does not click on anything and leaves, More…