Glossary-Index of B2B Marketing Terminology

B —
Definition of B2B Marketing and Sales Terminology
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A B C D E F G H I J K L M N O P Q R S T U V W Z
B- B2 BA BI BL BM BO BR BU
B2B
[Sometimes written as B-to-B] My definition: If there is perceived risk involved in the purchase decision—and the decision involves more than one person—you’re a B2B marketer. More…
B2C
[Sometimes written as B-to-C] Business-to-Consumer selling. See also: B2B