Establishing a name for yourself or your firm by riding on the rails of a publication’s credibility. For Prospects, it gets you in front of people unknown to you. For Inactive and Active Accounts, it adds fuel to the fire.
Strategy
One of the big prizes out there is a feature story written around you or your product. By creating a very specific niche,
and sometimes, a controversial position, entire stories can be dedicated to you and
your story.
Welcome to the Marketing-Playbook
The Definitive Guide to B2B Marketing
Access to the in-depth details of this Marketing Strategy:
Feature News Stories—
Articles Written About You, Your Company
is members-only
Want to learn how to put this Marketing Strategy into Action for your Sales Team?
If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.
The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).
There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.
Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!
or
“The Marketing Playbook takes you inside the minds of marketing’s best and brightest. It gives you insights and ideas to fuel your business’ growth.”
—Rieva Lesonsky
Editorial Director, Entrepreneur Magazine![]()




