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B2B Dimensional Direct Mail—
It’s Lumpy Mail That Always Gets Opened
Calling a Prospect’s attention to your offer by mailing something other than standard flat mail. Some studies suggest the open rate for dimensional mail may be as much as 2X higher than flat mail or postcards.
Strategy
Dimensional direct mail is like sending your prospect a gift in the mail. In fact, many times it is a gift. This kind of direct mail gets its name because what you are sending has a “dimension” to it. It’s 3-D. Dimensional DM is more expensive compared to postcards and other flat mail, but they do get opened, many times by the person you’ve targeted and addressed.
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It’s Lumpy Mail That Always Gets Opened
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Editor, Web Marketing Today
