Welcome to Marketing-Playbook
The B2B Marketing Director’s Definitive Guide

Let me help you discover how to leverage the most effective online and offline B2B marketing strategies for your Sales Team.

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  • Strategy:

    White Paper

    White Papers Key To B2B Marketing & Sales—
    Establish Client Credibility and Guru Status

    White Papers create credibility in they eyes of your customers
    Best Used For…

    Establishing your credibility with Prospects based on your subject expertise and ability to solve problems. You don’t have to spill all the beans in order to do this, either.


    Writing a White Paper positions you as an expert in your industry. It reinforces your credibility while the subject-specific keywords bump your search engine ranking. Bottom line: They work!

    Welcome to the Marketing-Playbook

    The Definitive Guide to B2B Marketing

    Access to the in-depth details of this Marketing Strategy:

    White Papers Key To B2B Marketing & Sales—
    Establish Client Credibility and Guru Status

    is members-only

    Unpredictable revenue? Blame Google

    Free Report (PDF)

    Want to learn how to put this Marketing Strategy into Action for your Sales Team?

    If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.

    The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

    There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

    Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!



    “Fox has put his finger on one of the key problems of business today-getting sales and marketing to work together. The Marketing Playbook is a highly creative solution to an age-old problem.”

    —Al Ries
    Co-author, The Origin of Brands

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